​NFL asks musicians to pay to play the Super Bowl Halftime Show

​NFL asks musicians to pay to play the Super Bowl Halftime Show

Should musicians have to pay to perform at the Super Bowl Halftime Show?

That’s the question being posed by the NFL. Their answer? A resounding “yes,” and they’ve already reached out to Rihanna, Katy Perry and Coldplay to see if they’ll pony up.

Currently, the NFL does not pay halftime acts, though it does typically cover costs like travel and production - which has been known to cost a pretty penny. Beyoncé’s 2012 show required $600,000 to produce while Madonnas 2011 show cost more than $1 million.

MOST MEMORABLE SUPER BOWL HALF TIME SHOWS: CLICK FOR THE GALLERYBeyoncé performs at the 2013 Super Bowl. Photo: © Getty

Now, however, the league is taking it one step further by asking that artists contribute part of their post-performance tour earnings to the NFL, or at least to make a contribution of some kind.

The argument goes that performing during the Super Bowl pays out in the long run due to enormous exposure. The halftime show is the most-watched musical program of the year, with Bruno Mars and the Red Hot Chili Peppers' performances drawing even more viewers than the actual football game (115.3 million viewers 112.2 million).

Bruno Mars and the Red Hot Chili Peppers perform at the 2014 Super Bowl. Photo: © Getty

Savvier musicians have learned how to capitalize on their Super Bowl shows with aptly-timed tours and albums – Beyoncé famously announced her “Mrs. Carter Show” world tour shortly after her electrifying performance, and tickets to Bruno Mars’ tour went on sale the very next day after his halftime show.

The artists have so far responded cooly to the suggestion that they pay it forward.

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