The fashion house used rare images of the late actress - to air on TV and in print campaigns - for its legendary perfume, and now the first 30-second clip has been released.
In the short commercial, beautiful vintage footage of the gorgeous star is juxtaposed with the sound of her voice, speaking about why she said Chanel No. 5 in the LIFE interview that skyrocketed the fragrance's popularity.
The entire campaign was inspired by this rare audio, unheard until the French fashion house was able to access the lost footage.
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“You know, they ask me questions,” she explained. “Just an example: ‘What do you wear to bed? A pyjama top? The bottoms of the pyjamas? A nightgown?’ So I said, ‘Chanel No. 5,’ because it’s the truth... And yet, I don’t want to say ‘nude’. But it’s the truth!”
See the history behind the iconic new campaign below.