Justin Bieber sent his fans into a frenzy over the weekend when he reactivated his Instagram account following a six-month hiatus. The pop star returned to promote his new T-Mobile Super Bowl ad, which aired during Sunday’s big game.
The 22-year-old posted the commercial on Friday, showing off his dance skills alongside NFL players like Rob “Gronk” Gronkowski. In the clip, Justin introduces himself as a “Celebration Expert” and discusses historic “touchdown celebrations.”
“From the spike, it evolved quickly,” Justin says while sporting a dapper suit in the video. “We got the shimmy. We got the shake and the shimmy, shimmy shake. Then there was T.O., who took it to the next level. That guy’s got unlimited moves.”
Justin's commercial is a dream come true for the Stratford native, who back in Dec. 2015 expressed his desire to appear in a Super Bowl ad.
In August 2016, Justin deleted his Instagram after an online fallout with ex-girlfriend Selena Gomez. The fight began when Justin sent out a heated message to his fans – also known as Beliebers – urging them to stop posting hateful messages about his then-rumored girlfriend Sofia Richie. He wrote, "I'm gonna make my Instagram private if you guys don't stop the hate... if you guys are really fans you wouldn't be so mean to people that I like."
Selena, who had dated Justin on and off for about four years, was quick to react. The 24-year-old singer called him out, saying: "Don't be mad at your fans. They love you. They were there for you before anyone."
After the very public exchanges, Justin's fans took to social media to plan a "blackout" to teach him a lesson for hurting their feelings with the initial threat. However, Justin acted first, deleting his Instagram account and turning his back on over 77 million followers.
In November, the “Sorry” singer distanced himself further from his account, telling fans at a London concert that Instagram is “for the devil." "Who thinks I should get my Instagram back?" Justin asked the screaming crowd, as seen in videos that were posted online. "Nah, I don't want to get my Instagram back. Instagram is for the devil. I think hell is Instagram. I'm, like, 90 percent sure. We get sent to hell and we get, like, locked in the Instagram server. Like, I'm stuck in the DMs. I'm trying to climb my way out and I can't."